Originality Issues within Industrial Design

Originality can be defined as the quality of being novel and unusual in a good and appealing way. But, to what extent should a product deviate from the customary?

Psychology studies have shown that people generally like what they already know and are resistant to products that overly deviate from the usual. It seems to be a ‘level-of-originality-gap’ between what designers believe is the right answer to a project brief and what businesses want to invest in.

This diploma attempts to reveal and highlight some of the underlying patterns of the issues addressed. It is argued that twentieth-century avant-garde tendencies within design education, manifested in the Bauhaus, together with an overall emphasis on individualism have somewhat dislocated the pragmatic relationship between design and commerce. Juxtaposing products, displaying them in a particular context or isolating them have, allegedly, a greater impact on the perceived level of originality than the actual products themselves.


Edvin Klasson  |  edvin@more-audio.com | www.edvinklasson.com | +47 97 14 66 39